• PTR - Crafted by Dylan Garrod
  • PTR - Crafted by Dylan Garrod
  • PTR - Crafted by Dylan Garrod
  • PTR - Crafted by Dylan Garrod

Causing waves in the pool, without shouting.

Brand designs in the swimming world tend to be fairly dull. This is likely due to small marketing budgets in these community/non-for-profit clubs.

So when Jeremiah Teo, Director or Prime Time Racing approached me for a fresh look, that would cause waves, I jumped at the chance. After spending 10+ years being a competitive swimmer myself, crafting a swimming brand has always been a dream.

After a few conceptual meetings, I wanted to implement a brand inspired by the big college sports teams in the United States.

Starting with vector shapes, a lion was crafted and a new identity soon followed. The roll out was then placed across a variety of mediums, with a website in the pipeline for 2017.

The new brand can’t be missed in Auckland’s dull swimming market.

My tasks
- Hand crafting a new brand and identity.
- Creating all internal and external communications.