• Christchurch Helicopters - Crafted by Dylan Garrod
  • Christchurch Helicopters - Crafted by Dylan Garrod
  • Christchurch Helicopters - Crafted by Dylan Garrod
  • Christchurch Helicopters - Crafted by Dylan Garrod

Re-launching a tourism brand with a rugby legend at the forefront.

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Do you know which company Richie McCaw flies for? If so, you’ve likely been exposed to a piece of communication I’ve crafted for the digital landscape.

From a responsive website to skyrocketing SEO, and a social media strategy bringing in new fans on a daily basis, you’ve probably stumbled of Christchurch Helicopters at some point.

Made alongside the team from Origami with identity, imagery and branding by Simon Knox.

Results
- Massive surge in new business.
- Large peak in web traffic.
- Christchurch Helicopters now places 1st in search rankings.
- 300+ new social media fans within the first 2 weeks of launch.

My tasks
- Craft a responsive Wordpress website.
- Implement a social media strategy and manage it moving forward.
- Work closely with Richie McCaw’s social accounts to create synergy.
- Create and implement a SEO strategy.